Every day, managers have opportunities to impact decisions that affect both their organizations and their own careers. How successful they are depends on their ability to effectively use power, influence, and persuasion to get people on board and make things happen. This hands-on guide zeros in on practical techniques for putting these skills to work.Provides comprehensive advi...(展开全部)

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasi...(展开全部)

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and...(展开全部)

This is a monograph, manual and manifesto by one of the world's leading graphic designers. Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity th...(展开全部)

彼得·布朗（Peter Brown），普林斯顿大学荣休历史学教授。“古代晚期研究领域的发明者”，权威的奥古斯丁专家，晚期罗马帝国宗教史研究最杰出的历史学家之一。特别关注晚期罗马帝国和早期中世纪欧洲的宗教文化，以及宗教与社会之间的关系。著有The Rise of Western Christendom ；The Body and Society ： Men, Women, and Sexual Renunciation in Early Christianity ；The World of Late Antiquity ：AD 150-750 等。

Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “Fun, filled with great stories, and rooted in groundbreaking research, Influence Is Your Superpower explains the new rules of persuasion for a better world.” —Charles Duhigg, author of NYT bestsellers The Power of Habit and Smarter Faster Better Inf...(展开全部)

A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all ...(展开全部)

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence ...(展开全部)

The man who calls himself David Loogan is leading a quiet, anonymous life in the college town of Ann Arbor, Michigan. He's hoping to escape a violent past he would rather forget. But his solitude is broken when he finds himself drawn into a friendship with Tom Kristoll, the publisher of the mystery magazine "Gray Streets"-and into an affair with Laura, Tom's sleek blond wife. W...(展开全部)

David Loogan is leading a new and quietly anonymous life in a new town. But his solitude is broken when he finds himself drawn into a friendship with Tom Kristoll, the melancholy publisher of the crime magazine Gray Streets - and into an affair with Laura, Tom's sleek blond wife. When Tom offers him a job as an editor, Loogan sees no harm in accepting. What he doesn't realise i...(展开全部)